First Diversified Realty, a family-owned real estate group in Pasadena, approached me to modernize their logo. Their previous design, dating back to the 1990s, no longer aligned with their vision or held up against competitors in the market.

I worked closely with the team to create a refreshed logo that embodied their values: approachable, professional, and modern. The updated design strikes a balance between friendliness and sophistication, helping First Diversified Realty stand out in a competitive landscape while maintaining the warmth and personal touch that defines their family-owned business.

The result is a contemporary logo that resonates with both current and prospective clients, aligning seamlessly with their mission and setting them apart in the Pasadena real estate market.